Greazly was built around one powerful insight: greasing failures cause serious operational damage — yet most plants still lack real-time visibility into whether greasing is happening properly. We're changing that.
We built Greazly because manufacturers deserve a better way to manage one of the most essential — and most overlooked — parts of machine reliability. Improper lubrication is one of the leading causes of equipment failure worldwide, yet it rarely gets the systematic attention it demands on the plant floor.
Our goal was never to add complexity to already demanding maintenance environments. It was to make greasing visible, actionable, and practical for real industrial teams working under real operational pressure. We saw the gap between what plants needed and what existing tools offered — and we built the bridge.
Three core convictions guide every decision we make — from product design to customer partnerships.
We focus exclusively on a problem that is common across manufacturing, genuinely costly when mismanaged, and chronically under-addressed by existing solutions.
We believe technology should improve field execution, not complicate it. Every feature we ship is designed to help technicians and reliability engineers do their jobs better — not add administrative burden.
We build for the teams responsible for uptime, reliability, and maintenance outcomes. Our success is measured by theirs — reduced failures, better compliance, and fewer unplanned stops.
Greazly was founded by two leaders who combine deep industrial insight with technical vision — united by a shared belief that maintenance execution deserves better tools.
Co-Founder & CEO
Amir brings deep industrial insight and a sharp commercial instinct to Greazly. His background spans manufacturing operations and industrial technology — giving him a firsthand understanding of why greasing visibility is not just a maintenance issue, but a business-critical operational gap. He leads Greazly's vision and go-to-market strategy, ensuring the platform delivers measurable value to plant managers and reliability leaders at scale.
Co-Founder & CTO
Aviv leads product and engineering at Greazly, translating real-world maintenance challenges into a platform that is both technically robust and genuinely easy to use in the field. His focus is on building systems that integrate seamlessly into existing plant workflows — from data capture to actionable dashboards — making sure Greazly delivers reliability insights without adding friction to the teams who need them most.
Greasing is one of the most fundamental maintenance activities in any manufacturing environment. When it goes wrong — wrong interval, wrong amount, missed entirely — the consequences compound quickly into bearing failures, unplanned downtime, and costly repairs. Yet for most plants, greasing execution remains largely invisible.
Greazly was designed to break this cycle by giving maintenance teams real-time visibility into greasing activity, compliance, and risk — before failures happen.
Studies estimate that up to 36% of premature bearing failures are directly linked to improper lubrication. In a mid-size manufacturing plant, that translates to significant unplanned downtime, emergency repair costs, and lost production that compounds over time.
Most of these failures are preventable — not through more spending, but through better visibility and execution of what's already scheduled.
When maintenance leaders can see greasing activity as it happens — who greased, when, with what product, and at what quantity — they gain the ability to catch compliance gaps before they become equipment failures.
Greazly turns a historically manual, undocumented process into a tracked, measurable, and continuously improving maintenance program.
Greazly wasn't designed in a vacuum. It was shaped by conversations with plant managers, reliability engineers, and maintenance technicians who told us exactly what they needed — and what they didn't.
Simple enough for technicians to use on the floor without training barriers. Powerful enough to give reliability engineers the data they need for decision-making.
We don't just collect data. Greazly surfaces insights that help teams act — prioritizing at-risk assets, flagging missed greasing events, and tracking compliance trends over time.
Greazly integrates into the maintenance processes plants already have, complementing CMMS systems and reliability programs without requiring a wholesale operational overhaul.
Our platform is built specifically for industrial environments — not adapted from generic field service tools. Every design decision reflects the realities of plant floor maintenance.
The scale of the problem we're solving reflects the scale of our ambition. Greasing-related failures are not a niche issue — they represent a widespread operational challenge across virtually every manufacturing sector.
Attributed to improper lubrication in manufacturing environments worldwide
Estimated global cost of unplanned equipment downtime across industrial sectors
Of equipment failures that proper maintenance execution could have avoided
Greazly — the only solution purpose-built for real-time greasing visibility and compliance
We didn't build Greazly for boardrooms. We built it for the reliability engineers, maintenance supervisors, and plant managers who are responsible for keeping machines running — every shift, every day.
That commitment shapes everything: how we design features, how we onboard customers, and how we measure success. When a plant reduces unplanned downtime because greasing compliance improved, that's the outcome we're working toward. Not just adoption — actual operational impact.
We partner closely with our customers, treat their feedback as product requirements, and continue building a platform that earns its place in the plant floor toolkit.
We're a focused team with deep roots in industrial operations and technology. If you're a manufacturer looking to improve lubrication execution, a reliability professional exploring smarter maintenance tools, or a potential partner — we'd love to connect.
See how Greazly can bring real-time greasing visibility to your plant and improve reliability outcomes starting with your most critical assets.
We work with distributors, lubrication specialists, and reliability service providers who share our commitment to better maintenance execution in the field.
We're always open to conversations about industrial maintenance, lubrication management, and the future of reliability technology. Reach out — we enjoy the dialogue.
Founded to Solve a Critical Industrial Blind Spot